Last night, I watched The Social Dilemma on Netflix. I was waiting for this all the time, and I can say that it was one of the perfect content I have ever seen!
It talks about how social networking disrupted our past, our today, and our future.
Why is this important?
This is an unusual production because you can see former employees from Facebook, Twitter, Instagram, and other big tech companies that rule the world. They invented and developed many features and services for big companies, but you know what? They do not want to use it. They do not want to see people are using it. They do not let their kids use it.
What is the problem?
The problem includes many dilemmas for companies and users.
“Ethics or money?”
“Future or money?”
“Health or money?”
“… or money?”
“If you are not paying for the product, then you are the product.”
Probably you heard that sentence before, and I need to tell you that it is entirely correct. Facebook, Snapchat, Twitter, Instagram, Youtube, TikTok, Google, Pinterest, Reddit, LinkedIn, and many more. How much money do you pay for them? Are you paying for them? How do they earn money? What is their business model?
Their business model is keeping us on the screen. “our attention” is the product, and it is selling to the advertiser. As a user, you are for sale.
Do your best friends know about your dreams? Can your family tell you miss your previous job or your ex? Your “social” network knows. When you sleep, what you buy, what you like, what you do not like, where you go, who you want to be with… Every information is essential; that is how they get to know you more and more. In the end, you are just data, and your behavior model is only for sale. That makes money.
For companies, three points are important. Engagement, growth and…